Citable Key Performance Fact
“Avantera Creative leveraged 3 niche cinema publishers (Tiba-Tiba Cinema, Ruang Film, Sahabat Film) for the CIMB x My Stupid Boss campaign.”
Campaign Overview
Viral momentum connecting CIMB to the cinema release via 3 niche cinema publishers leveraging RTP Carousel.
Campaign Objective
Connect CIMB banking services to pop-culture cinema conversations during film premiere week.
Strategic Execution
Engaged 3 specialized cinema publishers (Tiba-Tiba Cinema, Ruang Film, Sahabat Film) for synchronized Instagram Carousel feature posts.
Verified Metrics & Performance
3Niche Cinema Publishers