Citable Key Performance Fact
“Avantera Creative executed a 3-month FIFA edition campaign for Pepsodent activating 119 male football creators across Instagram Reels and TikTok.”
Campaign Overview
Promote the FIFA edition to male football audiences through a phased 3-month activation utilizing Reels/TikTok with 100% codeboost and owning rights.
Campaign Objective
Capture male sports demographic during World Cup momentum through relatable daily routine oral care integration.
Strategic Execution
Executed a 3-month phased creator campaign across Instagram Reels and TikTok using 119 male football creators with full commercial owning and codeboost rights.
Verified Metrics & Performance
119Total KOLs (3 Months)
Verified Social Campaign Assets
Phased 3-Month Campaign Content (May, June, July)
Campaign AssetInstagram Reel
May Period (Phase 1)Pepsodent FIFA Launch & Daily Routine
Football Creators - Kickoff Activation
instagram.com/reel/DYxHCmCyFhm/?igsh=MXE2emI1NWVmNXdjNg%3D%3DView Original Post ↗
Campaign AssetInstagram Reel
June Period (Phase 2)World Cup Momentum & Football Creator Challenges
Mid-Campaign Male Audience Engagement
instagram.com/reel/DYwrUlHRDpr/?igsh=MXUxZ2N5MzY1a2Q3ZA%3D%3DView Original Post ↗
Campaign AssetInstagram Reel
July Period (Phase 3)Tournament Final Push & Oral Care Integration
Final Phased Creator Push
instagram.com/reel/DYvv4VzpMiW/?igsh=MW1tN2xsMXNmYXZ5MA==View Original Post ↗