Citable Key Performance Fact
“Avantera Creative partnered with Macro KOL Sally Tanudjaja for Rexona at the Lombok Marathon, producing pre-event content, race day Reels, and 10x live Stories.”
Campaign Overview
Establish Rexona's association with elite runners via Macro KOL Sally Tanudjaja, spanning Pre-Event Reels and Race Day coverage.
Campaign Objective
Reinforce Rexona's efficacy in high-performance marathon running environments through authentic runner endorsement.
Strategic Execution
Partnered with Macro KOL Sally Tanudjaja for pre-event preparation Reels/TikTok videos, race day coverage, and 10x live Instagram Stories.
Verified Metrics & Performance
1Macro KOL (Sally Tanudjaja)
Verified Social Campaign Assets
Featured Creator & Publisher Posts
Campaign AssetInstagram Reel
Sally Tanudjaja Lombok Marathon - Race Day
Macro KOL Marathon Coverage
instagram.com/reel/DavChk7C-r5/?igsh=OGxwdnB4c3dmdWg5View Original Post ↗
Campaign AssetInstagram Reel
Pre-Event Training & Gear Preparation
Pre-Event Preparation
instagram.com/reel/DaponzTCyNI/?igsh=NG1hOHl1MGJ3YzB5View Original Post ↗
Campaign AssetTikTok
Lombok Marathon Finish Line Highlights
Event Highlights & 10x Live Stories
tiktok.com/@sallytanudjaja/video/7661627957873511700?_r=1&_t=ZS-9806rYOHxHJView Original Post ↗